Come morning time on Thursday the 14th of July we are finally ready to walk through the mirrored doors of the fittest gym no one knows about.
If you find yourself under the roof of a gym in the industrial area of Sydney and you ask them if they know Gym Jones then I have little doubt you will both get tipsy on the stories that could be shared about the facility that builds Spartans.
Go around the corner of the gym in Salt Lake City to a local GNC and they have never heard of "him".
Gym Jones isn't for everyone. Not so much because it is an acquired taste but rather because people aren't ready for the transformation. Like unspoken Fight Clubs around the world, Gym Jones is closer than you think.
I feel it is fair to say that for the greater number of us, we like to feel like we belong to something bigger than ourselves. The feeling of belonging is something that is barbed wired into our DNA and I truly believe the best way to belong is to first selflessly contribute to a cause with a meaning that aligns with your heartbeat.
For me, this first came about during 2007. Whilst hanging out at the gym I managed I was ushered to the computer to watch a video that would ultimately change the direction of my life forever. I was 18 at the time and had worked away in the industry for 3 years by this point.
To this day, that video has probably played a bigger impact on more lives than I could ever imagine. Since watching it I have worked with and trained approximately five thousand clients, developed hundreds of coaches and help build over 10 gyms from the ground up.
All of the businesses I have worked with have had my home made seasoning of Gym Jones and a pinch of my own philosophy sprinkled all over it.
To liken it to something we all know; Gym Jones is Batman and the Joker is the gimmick-swollen fitness industry silently attacking our home city.
Batman can sometimes be seen as rogue and above the law. When really, if he wasn't there, we would all be doomed.
Yeah, fuck the joker! (except for the Heath Ledger version - he was fanfuckingtastic).
Anywho, turning our attention back to the industry, since starting, my ideas have changed and watching the very first video of Gym Jones was the pivotal moment. Put simply, why I started in the industry and why I am still in the industry could almost be worlds apart. I have seen behind the curtains of the show and let me tell you, there is a lot of smoke and mirrors.
I got in the industry to help people and build an image and choose my own hours. I now stay in the industry to challenge it and bring what I feel to be the antidote to the sickness that this industry is riddled with.
We are all in pursuit of the better version of us because we are told we are not enough. I know it is important to dig deeper and pursue your potential, I am just simply saying that this is not out of you and you definitely cannot hate it out of you.
To get there, first we must understand that there is no pill.
There is no short cut.
That no one is coming to save you.
Not even me.
The better version of you is not on the other side of a PayPal payment. It’s on the other side of honesty and self-education. Don’t get me wrong, I believe you should have skin in the game and if you aren’t prepared to offer to clean the mats of your gym for free then I feel you should hand over some cash. It’s called an investment because you leave with a higher Health IQ. You now have the responsibility and opportunity to teach the next generation.
Simply hiring a personal trainer to exercise you and tell you what to eat so you can be a good role model is not necessarily as good of an idea as one may think. Is it better than nothing or feeding your kids instant takeaway? Sure! But they aren’t the only two options. What if I said that by doing the former you may ultimately be telling them is that if you earn enough money then your health is someone else’s responsibility.